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Lenguajes del poder: Lemas y eslóganes de las instituciones y su capacidad de pensarnos ¿y las universidades?
Languages of power. Mottoes and slogans of institutions and their ability of thinking of ourselves. How about the universities?
Languages of power: Mottoes and slogans of institutions and their ability of thinking of ourselves; How about the universities?
[journal article]
Abstract Se presenta un análisis de los lemas y eslóganes de Universidades, instituciones y empresas bastante reconocidas, cuyo interés central está en develar los diversos lenguajes venidos del poder y sus formas de pensarnos. Un estudio realizado entre los años 2011 y 2014 en la Universidad de Manizales, C... view more
Se presenta un análisis de los lemas y eslóganes de Universidades, instituciones y empresas bastante reconocidas, cuyo interés central está en develar los diversos lenguajes venidos del poder y sus formas de pensarnos. Un estudio realizado entre los años 2011 y 2014 en la Universidad de Manizales, Colombia.... view less
An analysis of mottoes and slogans from universities, institutions and quite recognized companies is introduced, whose central interest is in unveiling the various languages derived from power and their ways of thinking of ourselves. It is a study conducted between 2011 and 2014 in the University of... view more
An analysis of mottoes and slogans from universities, institutions and quite recognized companies is introduced, whose central interest is in unveiling the various languages derived from power and their ways of thinking of ourselves. It is a study conducted between 2011 and 2014 in the University of Manizales, Colombia.... view less
Classification
University Education
Marketing
Free Keywords
Lemas; eslóganes; lenguajes del poder; pensamiento universitario; poder simbólico; Mottoes; Slogans; Power; University; Language
Document language
Spanish
Publication Year
2016
Page/Pages
p. 547-570
Journal
Revista El Agora USB, 16 (2016) 2
ISSN
1657-8031
Status
Postprint; peer reviewed