Endnote export

 

%T La pratique des réseaux sociaux par les diffuseurs télé: un nouvel espace de liberté pour le téléspectateur et de gestion des audiences pour l'émetteur
%A Spina, Patrizia
%A Viallon, Maxence
%J ESSACHESS - Journal for Communication Studies
%N 2
%P 101-112
%V 9
%D 2016
%K YouTube; audience; fragmentation
%@ 1775-352X
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-50444-9
%X This article studies the evolution from digital TV to social TV, being the TV that uses social networks as a mean to communicate with the audience. More precisely, we study the role of social TV as a social catalyst (Aldo Grasso, 2009) or of ceremony TV (Dayan Daniel 2000), as well as its capacity to establish a bidirectional communication channel.
%C FRA
%G fr
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info