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%T La pratique des réseaux sociaux par les diffuseurs télé: un nouvel espace de liberté pour le téléspectateur et de gestion des audiences pour l'émetteur %A Spina, Patrizia %A Viallon, Maxence %J ESSACHESS - Journal for Communication Studies %N 2 %P 101-112 %V 9 %D 2016 %K YouTube; audience; fragmentation %@ 1775-352X %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-50444-9 %X This article studies the evolution from digital TV to social TV, being the TV that uses social networks as a mean to communicate with the audience. More precisely, we study the role of social TV as a social catalyst (Aldo Grasso, 2009) or of ceremony TV (Dayan Daniel 2000), as well as its capacity to establish a bidirectional communication channel. %C FRA %G fr %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info