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L'allaitement maternel: analyse sémiotique et approche éducommunicationnelle
Breastfeeding: semiotic analysis and éducommunicationnelle approach; handling the meanings and performative acts
[Zeitschriftenartikel]
Abstract Our contribution aims to describe the value system carried by a particular practice what consumption breastfeeding and through communication campaigns, including posters. Our results lead us first to introduce the link between beliefs and imaginary figurability of breastfeeding by providing an analy... mehr
Our contribution aims to describe the value system carried by a particular practice what consumption breastfeeding and through communication campaigns, including posters. Our results lead us first to introduce the link between beliefs and imaginary figurability of breastfeeding by providing an analysis in terms of sensory experience, semiological breaks and handling of the normative framework. Then we update the axiology of breastfeeding with original opposition of nature versus culture and the importance of moral values. Finally, we analyze how these campaigns are involved in creating a communicative ecosystem (éducosystème) promoting participation and individual commitment. Through this semiotic analysis and éducommunicationnelle of breastfeeding, we show that a new social imagination is in progress. (author's abstract)... weniger
Thesaurusschlagwörter
soziale Norm; Säugling; Kommunikation; Image; Bewusstseinsbildung; Manipulation; Kampagne; Mutterschaft; Wertsystem; Semiotik; Sensibilisierung; Ernährung; Plakat
Klassifikation
Wirkungsforschung, Rezipientenforschung
Kommunikationssoziologie, Sprachsoziologie, Soziolinguistik
Freie Schlagwörter
breastfeeding; educommunication; semiotics of food and taste
Sprache Dokument
Französisch
Publikationsjahr
2015
Seitenangabe
S. 165-180
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 8 (2015) 2
Heftthema
The alimentary and gustative imaginary
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)