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https://doi.org/10.18148/srm/2015.v9i3.6151
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Revisiting "yes/no" versus "check all that apply": results from a mixed modes experiment
[journal article]
Abstract "The work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares 'yes/no' questions to 'check all that apply' questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that... view more
"The work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares 'yes/no' questions to 'check all that apply' questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that the 'yes/no' format performed similarly across telephone and web modes. In this paper we replicate their research and extend it by including a comparison with face-to-face in addition to telephone and web and by using probability samples of the general adult population. A cognitive interviewing follow-up was used to explore the quantitative findings. Our results suggest there are times when the 'yes/no' format may not perform similarly across modes and that there may be factors which limit the quality of answers." (author's abstract)... view less
Keywords
survey research; survey; data collection method; data capture; questionnaire; test; response behavior; data quality
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
check all that apply; forced choice
Document language
German
Publication Year
2015
Page/Pages
p. 189-204
Journal
Survey Research Methods, 9 (2015) 3
ISSN
1864-3361
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications