InterAct: the conception of an intercultural business training

Abstract

One of the largest problems of intercultural management training at the moment is making possible timely and contentrich international enterprise situations. As a rule, these situations are conceptualized either with cognitive or cultural sensitivity; vis a vis they are made up of and focused upon eclectic content (and correspondingly without a consistent inner connection). Due to the regulated time limit of the enterprise, this method is not conceptually effective. By the second day, this method allows for complex intercultural training that satisfactorily conveys knowledge of a culture and enables contact with situations in foreign cultures, but only with great difficulty.