Трансформация маркетинга в электронной коммерции

Kaluzhsky, Mikhail

Endnote export

%T Трансформация маркетинга в электронной коммерции
%A Kaluzhsky, Mikhail
%J Практический маркетинг
%N 1
%P 4-16
%D 2013
%@ 2071-3762
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431390
%X The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing.
%C RUS
%G ru
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info