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%T Дропшиппинг - альтернативная инфраструктура сбыта и продвижения
%A Kaluzhsky, Mikhail
%J Journal of Marketing in Russia and Abroad
%N 1
%P 90-104
%D 2012
%K dropshipping; online auction
%@ 1028-5849
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430767
%X An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.
%C RUS
%G ru
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info