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Перспективные формы продвижения товаров в условиях мирового экономического кризиса
Prospective forms of promotion of goods in the global economic crisis
[collection article]
Corporate Editor
Omsk State Technical University
Abstract An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the f... view more
An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of
marketing.... view less
Keywords
transfer of money; Internet; marketing; economic crisis; globalization; electronic commerce; electronic business
Classification
Marketing
Free Keywords
e-payments; cross-border transactions; dropshipping
Collection Title
Организационно-управленческие аспекты экономического развития предприятий и регионов: сборник научных трудов
Document language
Russian
Publication Year
2011
City
Omsk
Page/Pages
p. 30-35
ISBN
978-5-8149-1069-1
Status
Postprint; reviewed