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Перспективные формы продвижения товаров в условиях мирового экономического кризиса

Prospective forms of promotion of goods in the global economic crisis
[collection article]

Kaluzhsky, Mikhail

Corporate Editor
Omsk State Technical University

Abstract

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the f... view more

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of marketing.... view less

Keywords
transfer of money; Internet; marketing; economic crisis; globalization; electronic commerce; electronic business

Classification
Marketing

Free Keywords
e-payments; cross-border transactions; dropshipping

Collection Title
Организационно-управленческие аспекты экономического развития предприятий и регионов: сборник научных трудов

Document language
Russian

Publication Year
2011

City
Omsk

Page/Pages
p. 30-35

ISBN
978-5-8149-1069-1

Status
Postprint; reviewed

Licence
Free Digital Peer Publishing Licence


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.