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Конкурентоспособность в маркетинге
Competitiveness in marketing
[collection article]
Corporate Editor
Omsk State University
Abstract
Article about alternative interpretations of the concept of "competition" as the adaptive behavior of market participants. The author substantiates the thesis of the identity of market adaptation and market competition rather than rivalry.
Keywords
competition; transaction costs; competitiveness; innovation; marketing
Classification
National Economy
Collection Title
Одиннадцатые "Апрельские экономические чтения": Межвузовский сборник научных трудов
Document language
Russian
Publication Year
2006
City
Omsk
Page/Pages
p. 26-30
ISBN
5-87367-012-9
Status
Postprint; reviewed