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Sports for female readership: representations and economicals stakes. The case of l'Equipe Féminine
Le sport pour un lectorat féminin: représentations et enjeux. Le cas de l’Équipe Féminine
[Zeitschriftenartikel]
Abstract Starting from a socio-discursive study of the magazine l’Equipe Fémi- nine, this article intends to cross the readership sex variables, journalists sex and editorial and economic positioning. The hypothesis defended consists in showing that, to adapt to the different constraints and to target female... mehr
Starting from a socio-discursive study of the magazine l’Equipe Fémi- nine, this article intends to cross the readership sex variables, journalists sex and editorial and economic positioning. The hypothesis defended consists in showing that, to adapt to the different constraints and to target female readers, the magazine offers a perception of the sport specific to women and therefore different from the masculine sports. Are then studied the positioning of the magazine compared to top- level sport, the representation of the targeted female reader and the economics-based advertisers.... weniger
Thesaurusschlagwörter
Sport; Zeitschrift; Berichterstattung; Leser; Rezeption; Journalismus; geschlechtsspezifische Faktoren; Frau
Klassifikation
Wirkungsforschung, Rezipientenforschung
Kommunikatorforschung, Journalismus
Frauen- und Geschlechterforschung
Sprache Dokument
Französisch
Publikationsjahr
2014
Seitenangabe
S. 119-131
Zeitschriftentitel
ESSACHESS - Journal for Communication Studies, 7 (2014) 2
Heftthema
How does Gender matter? Analyzing media discourses, media organizations and media practices
ISSN
1775-352X
Status
Veröffentlichungsversion; begutachtet (peer reviewed)