Vertrauen zwischen Fremden: zum Aufbau einer Joint-Venture-Culture in interkulturellen Verhandlungen

Abstract

"Studies emphasizing dichotomic differences between cultures seem not to be adequate to predict problems resulting from the contact of cultural strangers. Many scholars have questioned both such approaches and the resulting advices for managers performing intercultural joint ventures. This study shows that intercultural meetings create realities of their own dynamic and emergent way resulting of mutual negotiated features of behaviour. This third-culture construction serves as a stable base for continuous reciprocal trust formation." (author's abstract)