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"Und gut, dann ändert man halt seinen Körper": Intimchirurgie zwischen Medikalisierung und Rohstoffisierung

"Change your body - change your life": female genital cosmetic surgery between medicalization and commodification
[journal article]

Meßmer, Anna-Katharina

Abstract

"Die soziologisch vielfach diskutierten Entwicklungen des Enhancements sind im weiblichen Intimbereich angekommen. Zu den Techniken der Intimchirurgie/Female Genital Cosmetic Surgery bzw. Vaginal Rejuvenation zählen Schamlippenkorrekturen, Modellierungen des Venushügels, Vaginalverengungen, Geburtsf... view more

"Die soziologisch vielfach diskutierten Entwicklungen des Enhancements sind im weiblichen Intimbereich angekommen. Zu den Techniken der Intimchirurgie/Female Genital Cosmetic Surgery bzw. Vaginal Rejuvenation zählen Schamlippenkorrekturen, Modellierungen des Venushügels, Vaginalverengungen, Geburtsfolgenkorrekturen und G-Punkt-Unterspritzungen. Als Plausibilisierung für jene Eingriffe werden zunehmend 'biologische Defizite' und 'medizinische Notwendigkeiten' angeführt. Eingebettet in einen Kontext von Medikalisierung und Entgrenzung sowie der Rohstoffisierung von Körpern entstehen hier neue medizinische Technologien des Selbst. Diskursanalytisch reflektiert der Beitrag den Möglichkeitsrahmen, der von IntimchirurgInnen in ihren Werbetexten eröffnet wird, und analysiert, wie hier neu geschaffene Freiheitspotenziale eine Wahlverwandtschaft ein gehen mit sedimentierten Vorstellungen von Weiblichkeit und den ökonomisierten Rhetoriken und Techniken der Selbstverwirklichung." (Autorenreferat)... view less


"The sociologically much debated developments in the field of beauty enhancement have reached the female genitals. Techniques of female genital cosmetic surgery and vaginal rejuvenation include labiaplasty (labia reduction and beautification), mons pubis reduction, vaginaplasty (vaginal tightening a... view more

"The sociologically much debated developments in the field of beauty enhancement have reached the female genitals. Techniques of female genital cosmetic surgery and vaginal rejuvenation include labiaplasty (labia reduction and beautification), mons pubis reduction, vaginaplasty (vaginal tightening and vaginal reconstruction after birth) and G-spot amplification. 'Biological defects' and 'medical necessity' are used to legitimize these operations. Embedded in the context of medicalization, blurring boundaries and the commodification of bodies, new medical technologies of the Self are emerging. Using the approach of discourse analysis, this paper reflects on the framework of possibilities opened up by genital surgeons through their advertisements. Additionally, it analyzes how newly-created potentials of freedom enter elective affinities with sedimented perceptions of femininity and economized rhetoric and self-realization techniques." (author's abstract)... view less

Keywords
physical development; medication; Federal Republic of Germany; legitimation; cosmetics; intimacy; corporeality; body; advertising; gynecology; professional ethics; scope of action

Classification
Medical Sociology
Women's Studies, Feminist Studies, Gender Studies

Document language
German

Publication Year
2013

Page/Pages
p. 9-23

Journal
GENDER - Zeitschrift für Geschlecht, Kultur und Gesellschaft, 5 (2013) 1

Issue topic
Medikalisierung und Geschlecht zwischen Optimierung, Pathologisierung und Gesundheitsförderung

ISSN
2196-4467

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution-ShareAlike 4.0


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.