Can methodological requirements be fulfilled when studying concealed or unethical research objects? The case of astroturfing

Abstract

Scientific soundness is key in the development of research designs. Methodological choices bear the responsibility to demonstrate its obtainment. However, it is challenging to abide by these standards while dealing with hidden, masked or unethical objects. In this article, we share the various strategies employed to aim at a sound scientific process in spite of astroturfing’s characteristics and of the methodological orientations it dictates. Facing the dilemma between the importance of scientific value and the richness of inductive and exploratory approaches, we question the influence of positivist research standards in communication studies. We fear these requirements may limit their development.