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Asking Survey Respondents about Reasons for Their Behavior: A Split Ballot Experiment in Ethiopia
[Zeitschriftenartikel]
Abstract When policymakers design programs and policies, they often want to understand why individuals engage in particular behaviors. Collecting survey data about respondents’ reasons for their behavior presents important challenges, and there is little methodological research on this topic. We conducted an... mehr
When policymakers design programs and policies, they often want to understand why individuals engage in particular behaviors. Collecting survey data about respondents’ reasons for their behavior presents important challenges, and there is little methodological research on this topic. We conducted an experiment to investigate the best practices for asking questions about respondents’ reasons for their behavior. We embedded a split ballot experiment in a face-to-face survey of 608 entrepreneurs in Ethiopia. Respondents were asked questions about why they did not engage in three business practices (advertising, sharing product storage, and switching suppliers). When asked these questions, respondents were randomly assigned to one of three conditions: close-ended questions, open-ended questions with interviewer probing, and open-ended questions without probing. Respondents endorsed more responses when asked close-ended (versus open-ended) questions. Close-ended responses produced higher rates of socially undesirable responses and fewer “other” responses. Notably, probing had no effect on the number or types of responses given. Our results suggest some best practices for asking respondents questions about reasons for their behavior.... weniger
Thesaurusschlagwörter
Entwicklungsland; Äthiopien; Umfrageforschung; Befragung; Unternehmer; Antwortverhalten; Erhebungsmethode; Motivation; Analyse; Interview
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Sprache Dokument
Englisch
Publikationsjahr
2014
Seitenangabe
14 S.
Zeitschriftentitel
Survey Methods: Insights from the Field (2014)
DOI
https://doi.org/10.13094/SMIF-2014-00001
ISSN
2296-4754
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung