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Kinder und Jugendliche als Zielgruppe des Erlebnismarketings: Werbung in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
[research report]
Corporate Editor
Hochschule Darmstadt, FB Gesellschaftswissenschaften und Soziale Arbeit, Sonderforschungsgruppe Institutionenanalyse (sofia)
Keywords
child; adolescent; advertising; target group; marketing instrument; developmental psychology; media consumption; periodical; Internet; media skills; trademark; commitment
Classification
Marketing
Impact Research, Recipient Research
Method
empirical
Document language
German
Publication Year
2007
City
Darmstadt
Page/Pages
135 p.
Series
sofia-Studien zur interdisziplinären Institutionenanalyse, 07-2
ISSN
1439-6874
ISBN
978-3-933795-85-0
Status
Published Version; reviewed
Licence
Deposit Licence - No Redistribution, No Modifications
Data providerThis metadata entry was indexed by the Special Subject Collection Social Sciences, USB Cologne