Download full text
(519.7Kb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-357580
Exports for your reference manager
Selling coffee to raise awareness for development policy: the emerging Fair Trade Market in Western Germany in the 1970s
Kaffeeverkauf zur Hebung des Bewusstseins für Entwicklungspolitik: die Entstehung des Marktes für Fairen Handel in Westdeutschland in den 1970er Jahren
[journal article]
Abstract "With respect to the social embeddedness of a market, economic sociological research has suggested that every market actor is confronted with general coordination problems due to uncertainty about the value of a product, its potential success in a competitive market, and because of the several socia... view more
"With respect to the social embeddedness of a market, economic sociological research has suggested that every market actor is confronted with general coordination problems due to uncertainty about the value of a product, its potential success in a competitive market, and because of the several social risks associated with market exchange. The market of Fair Trade in the Federal Republic of Germany, emerging in the 1970s, was confronted with these problems in a particular way. The actors had certain, partially contrasting, aims which they tried to achieve. These aims affected the value ascribed to the products which helped Fair Trade to carve a niche, but, at the same time, also caused certain difficulties which conventional trade would not have had to deal with. This will be shown by the example of the first Fair Trade coffee. All in all, it becomes evident that the development of Fair Trade becomes comprehensible only with the analysis of its social embeddedness." (author's abstract)... view less
Keywords
Federal Republic of Germany; luxuries; fairness; commerce; environmental consciousness; development policy; consciousness; social factors; market; economic sociology; environment; ethics; cooperation; alternative; Third World; Guatemala; import; Nicaragua; Central America; developing country; Latin America
Classification
Social History, Historical Social Research
Ecology, Environment
International Relations, International Politics, Foreign Affairs, Development Policy
Sociology of Economics
Method
empirical; qualitative empirical; historical
Document language
English
Publication Year
2011
Page/Pages
p. 164-181
Journal
Historical Social Research, 36 (2011) 3
Issue topic
Change of markets and market societies: Concepts and case studies / Wandel von Märkten und Marktgesellschaften: Konzepte und Fallstudien
DOI
https://doi.org/10.12759/hsr.36.2011.3.164-181
ISSN
0172-6404
Status
Published Version; peer reviewed