The world economic crisis - key moment for redefining the borders of financial communication

Abstract

In the last few years, both companies and financial institutions have greatly expanded the sphere and the content of the financial communication in order to meet the increasingly demanding audience and the higher legal requirements. The international financial crisis has increased the market's sensitivity to the communication strategies of firms and central banks and has given entirely new coordinates to the financial communication. The capital has never been more global and neither the competition between companies has ever been stronger. In this context, many companies are redefining the limits of communication with investors and analysts in order to reduce the risks associated with unfavourable conjunctures and lack of confidence. The central banks understand that an efficient communication is more than necessary in times of increased uncertainty, when the public is faced with a lack of confidence in both economy and in those that create and implement the economic policies.