Juventud e industria cultural: Referentes identitarios en transformación

Abstract

This article exposes one of the research findings mass media cultural and industry: key to the understanding of youth identities, which consisted in the construction of a state of art, from design and qualitative hermeneutic approach; their interest is in describing how it was understood the relationship between the concepts culture industry / media and the notion of youth identities psycho-sociological perspective. This text exposes how the ideology of consumerism has introduced new ways of understanding the concepts of body, territory, socioeconomic status and gender, those concerning identity are influenced by the logic of the culture industry, young people construct their identity from the relationship they establish with the consumption of culture, the position they take when faced with offers sold by the media and their acceptance or not by the logic of the industry.