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@article{ Bongers2009,
 title = {Self-esteem regulation after success and failure to attain unconsciously activated goals},
 author = {Bongers, Karin C.A. and Dijksterhuis, Ap and Spears, Russell},
 journal = {Journal of Experimental Social Psychology},
 number = {3},
 pages = {468-477},
 volume = {45},
 year = {2009},
 doi = {https://doi.org/10.1016/j.jesp.2008.12.007},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-281964},
 abstract = {"People are motivated to establish and maintain a positive self-image. When people fail to attain their goals self-esteem is threatened, and this elicits the motivation to protect or repair self-esteem. We investigated whether success and failure to attain goals affects self-esteem if these goals were unconsciously activated. In three experiments, we tested and confirmed the hypothesis that self-esteem is indeed affected by success and failure to attain unconsciously activated goals. In two additional experiments, we demonstrated that people were motivated to protect or restore self-esteem after failure to attain an unconsciously activated achievement goal." [author's abstract]},
}