How Subtyping Shapes Perception: Predictable Exceptions to the Rule Reduce Attention to Stereotype-Associated Dimensions

Abstract

Two experiments examined the relation between stereotype disconfirmation and attentional processes. Using an instrumental learning-paradigm, we successfully simulated stereotype acquisition and the subsequent subtyping of disconfirming exemplars. While replicating established markers of subtyping, the present research demonstrates a hitherto neglected cognitive consequence of subtyping: Predictable stereotype disconfirmation increased attention to features that facilitated discriminating between confirming and disconfirming exemplars, and reduced attention to features associated with the original stereotype. These effects were not observed when stereotype disconfirmation was not easily predictable and, hence, subtyping proved difficult. The discussion focuses on implications for research on subtyping and stereotype change.