Getting rid of the bad ones: the relationship between group identification, deviant derogation, and identity maintenance

Abstract

Two studies investigated the impact of the presentation of an undesirable group member on group stereotype judgments among participants with varying degrees of ingroup identification. In Study 1 (N = 67), identification was associated with stereotype change following presentation of an undesirable, but not a desirable, ingroup member. This relationship was mediated by evaluations of the undesirable ingroup member: the stronger the identification, the more negative the evaluation, and the greater the shift towards a more positive ingroup stereotype. In Study 2 (N = 180), identification was positively associated with ingroup stereotype ratings following presentation of an undesirable ingroup member but was negatively associated with outgroup ratings following presentation of an undesirable outgroup member. As in Study 1, the association between ingroup identification and ingroup stereotype ratings was mediated by evaluations of the undesirable ingroup member. Results are discussed in relation to the black sheep effect and identity maintenance strategies.