Not Competent but Warm... Really? Compensatory Stereotypes in the French-speaking World

Abstract

Two studies examined the compensation hypothesis that members of both high- and low-status groups associate high-status groups with high levels of competence and low levels of warmth on the one hand, and low-status groups with low levels of competence and high levels of warmth, on the other. Building upon existing linguistic relations between the French and the Belgians, Study 1 had standard, i.e. French, and non-standard, i.e. Belgian, speakers rate the linguistic skills, competence, and warmth of both groups and report their meta-stereotypes. As predicted, both groups of participants saw the French as more skilled linguistically than Belgians and evaluated standard speakers as more competent than warm and non-standard speakers as more warm than competent. This pattern also emerged in respondents’ meta-stereotypes. Study 2 revealed that compensation was less marked among a third group of Francophone speakers, i.e. Swiss, even if the latter respondents seemed well aware of the pattern guiding Belgian and French representations of each other. We discuss the implications of the findings in terms of motivated intergroup stereotypes.