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Towards the Question of PR’s Social Role and Ethics
[Sammelwerksbeitrag]
Körperschaftlicher Herausgeber
Institute of Sociology of the National Academy of Sciences of Ukraine
Abstract The article reviews pragmatic, conservative, radical, idealistic, neutral, critical, and vulgar-managerial worldview approaches to the interpretation of public relations’ social role in a society wide-familiar within the theory and practice of Western countries. Sharing the American scholar James Gr... mehr
The article reviews pragmatic, conservative, radical, idealistic, neutral, critical, and vulgar-managerial worldview approaches to the interpretation of public relations’ social role in a society wide-familiar within the theory and practice of Western countries. Sharing the American scholar James Grunig’s and his colleagues’ point of view on the normative theory of ethical PR, the author shows that only in case of the practical application of symmetrical (ideal) model of communication between organizations and publics, the social institute of public relations may overcome an utilitarian approach to ethics and become more effective and socially responsible. The author comes to the conclusion that application of such a symmetrical model of public relations in Ukraine will promote the democratic development and creation of a civil society in this country.... weniger
Klassifikation
Massenkommunikation
Kommunikationssoziologie, Sprachsoziologie, Soziolinguistik
Titel Sammelwerk, Herausgeber- oder Konferenzband
Ukrainian Sociological Review 2000-2001
Herausgeber
Golovakha, Yevhen
Sprache Dokument
Englisch
Publikationsjahr
2003
Erscheinungsort
Kiev
Seitenangabe
S. 11-127
ISBN
966-02-2814-7
Status
Veröffentlichungsversion; begutachtet
Lizenz
Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung