Новітній інструментарій стратегічного управління транспортним комплексом України в умовах діджиталізації

Abstract

The article examines the relevant aspects of strategic management of Ukraine's transport complex in the context of digitalisation. The study aims to identify modern tools for strategic management in the transport field and analyse the dynamics of its digitalisation using the example of key indicators. The study hypothesises that using the latest strategic management tools based on digital technologies contributes to improving the efficiency of Ukraine's transport sector, ensuring its adaptability, competitiveness, and sustainability in a dynamic digital environment.The scientific and practical significance of introducing digital technologies as a factor in improving the efficiency of transport enterprises in a dynamic market is substantiated. The study systematises statistical data on the use of digital management tools: in particular, the dynamics of the share of enterprises that have websites, use social media, implement ERP, CRM and BI systems, analyse big data, use cloud computing and apply artificial intelligence technologies.The author analyses the pace of digital technology adoption in 2018-2024 and identifies the main barriers to digital transformation, including lack of investment, poor digital competence of staff, and lack of an enabling environment. At the same time, the author focuses on the existing opportunities for digitalisation: increasing the availability of cloud services, expanding digital infrastructure and adapting enterprises to new technological solutions. It is proved that increasing the level of automation and digital openness of enterprises is a prerequisite for forming effective strategic management in the transport sector. The conclusions provide specific recommendations on the priority areas of state and corporate policy in the digital transformation of the transport sector.The scientific and practical value of the work lies in substantiating the need to integrate digital solutions into the strategic management of the transport sector, taking into account the specifics of its development in Ukraine.