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Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.22394/1726-1139-2018-6-33-40
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Зачем открывать закрытое здравоохранение?
Why to open the closed health care?
[journal article]
Abstract The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the "doctor-patient" system is described. A hypothesis has been put forward that the crisis of the relationship between the medica... view more
The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the "doctor-patient" system is described. A hypothesis has been put forward that the crisis of the relationship between the medical and patient communities is the result of a change in the paradigm of behavior caused by economic transformations in the state. To strengthen the regime of citizens' trust in the national health care system, the necessity of intensifying the communication campaigns of the Ministry of Health of Russia in response to the unfair unilateral information coverage of the media situation in Russian medicine is justified.... view less
Keywords
public policy; health care; media; communication policy; health care delivery system; reporting; Russia
Classification
Media Politics, Information Politics, Media Law
Health Policy
Free Keywords
public policy in the field of health care; openness; communication in the healthcare sector; communication security
Document language
Russian
Publication Year
2018
Page/Pages
p. 33-40
Journal
Administrative Consulting (2018) 6
ISSN
1726-1139
Status
Published Version; reviewed