The Influence of Social Media on Workforce Upskilling: A Critical Analysis of Learning, Networking, and Career Advancement Opportunities

Abstract

The research investigates how social media networks affect the development of workforce training, including professional contacts, digital education, and career enhancement. A quantitative research design uses secondary data, which was analysed using SPSS, to study the factors affecting the development of professional social media engagement. The research begins by outlining its background information and specific goals, and explains why this analysis is important. This research explores the skill-building practices and career mentoring services available through LinkedIn, Twitter, and YouTube platforms. Chapter 2 examines previous research on the effect of social media on workforce upskilling, employing Social Cognitive Career Theory (SCCT) as the theoretical base. The research methodology section of Chapter Three describes how the author designed their study, together with their data collection procedures and analysis approaches, especially when utilising secondary data through SPSS statistical software. The fourth chapter presents data analysis findings using Pearson correlation analysis and multiple regressions, identifying key relationships between social media and workforce upskilling. The research concludes by evaluating the results, which explain how social media can build career opportunities while examining the challenges that candidates may face.