Results for Discipline:
Advertising, Public Relations
Hits 1-3 within 3 documents
Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements [journal article]
Source: Media Watch, 8 (2017) 3. p.339-354
Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements [journal article]
Source: Media Watch, 8 (2017) 3. p.311-326
Social Media in contemporary marketing: YouTube Advertising for the Guerrillas [journal article]
Source: Media Watch, 8 (2017) 3. p.413-422