Results for Discipline:
Advertising, Public Relations
Hits 11-12 within 12 documents
Reinvention of publishers' revenue model: expectations of advertisers towards publishers' products [journal article]
Source: Media and Communication, 5 (2017) 2. p.77-86
Vom Gefühl zum Kalkül? Autowerbung in Westdeutschland und den USA während der 1970er-Jahre [journal article]
Source: Zeithistorische Forschungen / Studies in Contemporary History, 14 (2017) 3. p.541-559