Results for Discipline:
Advertising, Public Relations
Hits 11-14 within 14 documents
Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements [journal article]
Source: Media Watch, 8 (2017) 3. p.311-326
Social Media in contemporary marketing: YouTube Advertising for the Guerrillas [journal article]
Source: Media Watch, 8 (2017) 3. p.413-422
Brand Marketing Trends in Russian Social Media [journal article]
Source: Media Watch, 9 (2018) 3. p.397-410
The Innovation Function of Hybridization in Public Relations [journal article]
Source: Media and Communication, 9 (2021) 3. p.155-163