Results for Discipline:
Advertising, Public Relations
Hits 31-40 within 59 documents
Semiotic analysis of Indian television advertisements and its impact on consumers: an exploratory study [journal article]
Source: ESSACHESS - Journal for Communication Studies, 8 (2015) 1. p.71-90
'Sensor'ship and Spatial Data Quality [journal article]
Source: Urban Planning, 1 (2016) 2. p.75-87
"Hindi Bayani/not a hero": the linguistic landscape of protest in Manila [journal article]
Source: Social Inclusion, 5 (2017) 4. p.14-28
The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation [journal article]
Source: ESSACHESS - Journal for Communication Studies, 11 (2018) 2. p.51-66
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
Impact of television advertisement on unhealthy weight control behaviors and eating disorders: mediating role of body image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.42-60
Hautkontakt der Schriftsysteme: Japan im Zeichen der Globalisierung. Geldflüsse und Werbetexte [monograph]
Source: transcript Verlag, 2015
(Global Studies)
Vom Gefühl zum Kalkül? Autowerbung in Westdeutschland und den USA während der 1970er-Jahre [journal article]
Source: Zeithistorische Forschungen / Studies in Contemporary History, 14 (2017) 3. p.541-559