Results for Discipline:
Advertising, Public Relations
Hits 21-30 within 59 documents
Impact of comic factor in TV ads on buying behavior of university students [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 49. p.12-20
Espaço, família e trabalho: a publicidade de um país em transformação [journal article]
Source: Revista Observatório, 2 (2016) 4. p.322-345
"In the minds of creative persons": social representations of producers of humanitarian and charitable communication [journal article]
Source: ESSACHESS - Journal for Communication Studies, 11 (2018) 1. p.75-97
Campañas negativas en las elecciones 2000 y 2006 en México [journal article]
Source: Revista Mexicana de Ciencias Políticas y Sociales, 59 (2014) 222. p.87-115
Clase política y medios: explorando el fenómeno de la publicidad política encubierta en México [journal article]
Source: Revista Mexicana de Ciencias Políticas y Sociales, 59 (2014) 221. p.51-76
Reinvention of publishers' revenue model: expectations of advertisers towards publishers' products [journal article]
Source: Media and Communication, 5 (2017) 2. p.77-86
Comunicação de crise na publicidade: marcas, prosumers e mediações [journal article]
Source: Revista Observatório, 2 (2016) 4. p.262-279
Sunshine Boulevard, in the middle of nowhere: Einfamilienhäuser und Carports - die Werbebilder der Fertigteilproduktion in Deutschland [journal article]
Source: kommunikation @ gesellschaft, 19 (2018). p.31
Emotions in organization-public relationships: proposing a new determinant [journal article]
Source: Public Relations Review, 40 (2014) 5. p.832–834