Results for Discipline:
Advertising, Public Relations
Hits 11-20 within 28 documents
Bilder zur Vergeschlechtlichung des Essens: Ergebnisse einer Untersuchung zur Nahrungsmittelwerbung im Fernsehen [journal article]
Source: GENDER - Zeitschrift für Geschlecht, Kultur und Gesellschaft, 4 (2012) 2. p.48–65
Impact of comic factor in TV ads on buying behavior of university students [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 49. p.12-20
Espaço, família e trabalho: a publicidade de um país em transformação [journal article]
Source: Revista Observatório, 2 (2016) 4. p.322-345
Reinvention of publishers' revenue model: expectations of advertisers towards publishers' products [journal article]
Source: Media and Communication, 5 (2017) 2. p.77-86
Comunicação de crise na publicidade: marcas, prosumers e mediações [journal article]
Source: Revista Observatório, 2 (2016) 4. p.262-279
Sunshine Boulevard, in the middle of nowhere: Einfamilienhäuser und Carports - die Werbebilder der Fertigteilproduktion in Deutschland [journal article]
Source: kommunikation @ gesellschaft, 19 (2018). p.31
Semiotic analysis of Indian television advertisements and its impact on consumers: an exploratory study [journal article]
Source: ESSACHESS - Journal for Communication Studies, 8 (2015) 1. p.71-90
The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation [journal article]
Source: ESSACHESS - Journal for Communication Studies, 11 (2018) 2. p.51-66