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Other Media
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Mapping Transmedia Marketing in the Music Industry: A Methodology [journal article]
Source: Media and Communication, 9 (2021) 3. p.164-174
Keep the Fire Burning: Exploring the Hierarchies of Music Fandom and the Motivations of Superfans [journal article]
Source: Media and Communication, 9 (2021) 3. p.123-132
The Engagement Imperative: Experiences of Communication Practitioners' Brand Work in the Music Industry [journal article]
Source: Media and Communication, 10 (2022) 1. p.66-76