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A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates
[journal article]
Abstract A major challenge in web-based cross-cultural data collection is varying response rates, which can result in low data quality and non-response bias. Country-specific factors such as the political and demographic, economic, and technological factors as well as the socio-cultural environment may have ... view more
A major challenge in web-based cross-cultural data collection is varying response rates, which can result in low data quality and non-response bias. Country-specific factors such as the political and demographic, economic, and technological factors as well as the socio-cultural environment may have an effect on the response rates to web surveys. This study evaluates web survey response rates using meta-analytical methods based on 110 experimental studies from seven countries. Three dependent variables, so-called effect sizes, are used: the web response rate, the response rate to the comparison survey mode, and the difference between the two response rates. The meta-analysis indicates that four country-specific factors (political and demographic, economic, technological, and socio-cultural) impact the magnitude of web survey response rates. Specifically, web surveys achieve high response rates in countries with high population growth, high internet coverage, and a high survey participation propensity. On the other hand, web surveys are at a disadvantage in countries with a high population age and high cell phone coverage. This study concludes that web surveys can be a reliable alternative to other survey modes due to their consistent response rates and are expected to be used more frequently in national and international settings.... view less
Keywords
ISSP; response behavior; online survey; intercultural factors; data quality
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords
response rates; cross-national; cross-cultural; web surveys; meta-analysis
Document language
English
Publication Year
2022
Page/Pages
p. 306-333
Journal
International Journal of Market Research, 64 (2022) 3
DOI
https://doi.org/10.1177/14707853211050916
ISSN
2515-2173
Status
Published Version; peer reviewed