Influence of Pop-Up News Headlines in Internet-Enabled Devices on the Readership of the Stories among Youths in Owerri Metropolis, Nigeria

Obibuike, Ogochukwu C.; Agwu, A. Ejem; Ben-Enukora, Charity A.; Ibekwe, Chinedu

[journal article]

dc.contributor.author	Obibuike, Ogochukwu C.	de
dc.contributor.author	Agwu, A. Ejem	de
dc.contributor.author	Ben-Enukora, Charity A.	de
dc.contributor.author	Ibekwe, Chinedu	de
dc.date.accessioned	2024-01-12T10:29:01Z
dc.date.available	2024-01-12T10:29:01Z
dc.date.issued	2023	de
dc.identifier.issn	2682-6321	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/91275
dc.description.abstract	This research examined the influence of pop-up news headlines on the readership of the stories that they introduce among youths in Owerri metropolis. The objectives were to, among others, examine whether pop-up news headlines influence the readership of the stories among youths in Owerri metropolis, and identify what factor that is most responsible for determining the influence of pop-up news headlines on the readership of the stories among youths in Owerri metropolis. The uses and gratification theory was used to anchor the study, and the survey design was adopted. Data were gathered from 380 young users of internet-enabled devices in the Owerri metropolis. Findings indicate that pop-up news headlines are a common feature in online news distribution, as 100% of the respondents admitted to having seen pop-up news headlines on their internet-enabled devices; while pop-up news headlines influence readership of the stories among a majority (53%) of the young people, the said influence is limited as a result of several factors. Based on the findings, it was recommended that, among others, news organisations can increase the influence of the popup news headlines by introducing cash or point tokens for those who read the stories.	de
dc.language	en	de
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.other	cash or point tokens; internet-enabled devices; news readership; pop-up news headlines; uses and gratifications	de
dc.title	Influence of Pop-Up News Headlines in Internet-Enabled Devices on the Readership of the Stories among Youths in Owerri Metropolis, Nigeria	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.journal	IMSU Journal of Communication Studies
dc.source.volume	7	de
dc.publisher.country	MISC	de
dc.source.issue	2	de
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.thesoz	Internet	de
dc.subject.thesoz	Internet	en
dc.subject.thesoz	Online-Medien	de
dc.subject.thesoz	online media	en
dc.subject.thesoz	Nachrichten	de
dc.subject.thesoz	news	en
dc.subject.thesoz	Leseverhalten	de
dc.subject.thesoz	reading behavior	en
dc.subject.thesoz	Jugendlicher	de
dc.subject.thesoz	adolescent	en
dc.subject.thesoz	Nigeria	de
dc.subject.thesoz	Nigeria	en
dc.subject.thesoz	Westafrika	de
dc.subject.thesoz	West Africa	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-91275-3
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10040528
internal.identifier.thesoz	10064820
internal.identifier.thesoz	10052870
internal.identifier.thesoz	10051165
internal.identifier.thesoz	10035322
internal.identifier.thesoz	10035654
internal.identifier.thesoz	10034685
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	84-92	de
internal.identifier.classoz	1080404
internal.identifier.journal	2713
internal.identifier.document	32
internal.identifier.ddc	070
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	2
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false

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