More documents from Kleining, Gerhard
More documents from Der Markenartikel

Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

Wo steht die Motivforschung heute?

[journal article]

Kleining, Gerhard

fulltextDownloadDownload full text

(564 KByte)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:

Further Details
Keywords motive; image; research; method; consumer; motivation; behavior
Classification Research Design; Applied Psychology
Method basic research
Free Keywords Motivforschung
Document language German
Publication Year 1958
Page/Pages p. 153-160
Journal Der Markenartikel (1958) 3
Status Published Version; reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works