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Wo steht die Motivforschung heute?

[journal article]

Kleining, Gerhard

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-9053

Further Details
Keywords motive; image; research; method; consumer; motivation; behavior
Classification Research Design; Applied Psychology
Method basic research
Free Keywords Motivforschung
Document language German
Publication Year 1958
Page/Pages p. 153-160
Journal Der Markenartikel (1958) 3
Status Published Version; reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works
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