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Wo steht die Motivforschung heute?
[journal article]
Keywords
research; behavior; method; motivation; image; motive; consumer
Classification
Research Design
Applied Psychology
Method
basic research
Free Keywords
Motivforschung
Document language
German
Publication Year
1958
Page/Pages
p. 153-160
Journal
Der Markenartikel (1958) 3
Status
Published Version; reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works