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Die Bedeutungsanalyse : ein Verfahren der qualitativen Absatzforschung

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Kleining, Gerhard

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Abstract The analysis of significance which belongs essentially to the motivation research, has been made, during the last decade, one of the main methods of the qualitative sales research. By psycho-analytic methods it reveals what is implied in the answers of the interviewed individuals thus making possible a reasonable quantification.
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods; General Psychology
Free Keywords Bedeutungsanalyse; qualitativ; Absatzforschung
Document language German
Publication Year 1958
Page/Pages p. 343-356
Journal Zeitschrift für Markt- und Meinungsforschung, 2 (1958) 1+2
Status Published Version; reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works