Bibtex export

 

@article{ Kleining1958,
 title = {Schwarz als Symbol der Verdrängung},
 author = {Kleining, Gerhard},
 journal = {Zeitschrift für Markt- und Meinungsforschung},
 number = {3},
 pages = {431-449},
 volume = {2},
 year = {1958},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-8990},
 abstract = {This article informs about the method of the analysis of significance for psychology of colours in which advestising and market research are more and more interested. Its practical use is effectively shown by a detailed description of an example.},
 keywords = {research; symbol; Psychologie; Motiv; motive; Forschung; psychology; Symbol; Methode; method}}