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Schwarz als Symbol der Verdrängung

[journal article]

Kleining, Gerhard

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Further Details
Abstract This article informs about the method of the analysis of significance for psychology of colours in which advestising and market research are more and more interested. Its practical use is effectively shown by a detailed description of an example.
Keywords psychology; research; method; motive; symbol
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods; General Psychology
Method basic research; development of methods
Free Keywords Motivforschung
Document language German
Publication Year 1958
Page/Pages p. 431-449
Journal Zeitschrift für Markt- und Meinungsforschung, 2 (1958) 3
Status Published Version; reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works