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Vulnerability to Disinformation in Relation to Political Affiliation in North Macedonia
[journal article]
Abstract This study aims to analyze the relationship between political affiliation and vulnerability to disinformation in North Macedonia through the role of psychological and social constraints in shaping how individuals respond to and process information. Research has shown that politically affiliated indi... view more
This study aims to analyze the relationship between political affiliation and vulnerability to disinformation in North Macedonia through the role of psychological and social constraints in shaping how individuals respond to and process information. Research has shown that politically affiliated individuals may be particularly vulnerable to disinformation in part due to confirmation bias or the tendency to accept and seek out information that is consistent with one’s preexisting beliefs and ignore or refute information that is not. Using the quantitative method and cross-matched data from the empirical research, the study has shown that political affiliation affects the way individuals perceive disinformation. Correspondingly, disinformation with a negative connotation from one’s affiliated political party is perceived by a lower percentage as accurate, contrary to disinformation with a negative connotation from the opposing political party, which is perceived by a higher percentage as accurate. The study also found that politically affiliated individuals are more prone to disinformation than those who are not politically affiliated. The results suggest that political affiliation plays a significant role in an individual’s vulnerability to disinformation.... view less
Keywords
vulnerability; Macedonia; disinformation; political attitude; influenceability
Classification
Impact Research, Recipient Research
Political Process, Elections, Political Sociology, Political Culture
Free Keywords
North Macedonia; confirmation bias; political affiliation
Document language
English
Publication Year
2023
Page/Pages
p. 42-52
Journal
Media and Communication, 11 (2023) 2
Issue topic
Fakespotting: (Dis)Information Literacy as Key Tool to Defend Democracy
ISSN
2183-2439
Status
Published Version; peer reviewed