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Who moderates my social media? Locating Indian workers in the global content moderation practices
[collection article]
This document is a part of the following document:
Challenges and perspectives of hate speech research
Abstract Building on the growing concerns around hate speech and harmful content on social media, this chapter analyzes the processes by which content is moderated on leading social media platforms. The outsourcing practices of platform operators or social media companies to acquire content moderation servic... view more
Building on the growing concerns around hate speech and harmful content on social media, this chapter analyzes the processes by which content is moderated on leading social media platforms. The outsourcing practices of platform operators or social media companies to acquire content moderation services from third-party companies have been acknowledged in the public discourse. Details regarding these outsourcing relationships and power mechanisms remain obfuscated, however. Using empirical data from India, this chapter presents a global value chain perspective on the mechanisms by which US-based social media monopolies source content moderation services from Indian information technology business process outsourcing (IT BPO) supplier companies. The agreements established between the two parties direct the content moderation labor process through which Indian workers’ labor power is transformed into productive labor.... view less
Keywords
India; social media; content; moderator; commercialization; working conditions
Classification
Interactive, electronic Media
Working Conditions
Free Keywords
hate speech; content moderation
Collection Title
Challenges and perspectives of hate speech research
Editor
Strippel, Christian; Paasch-Colberg, Sünje; Emmer, Martin; Trebbe, Joachim
Document language
English
Publication Year
2023
City
Berlin
Page/Pages
p. 111-125
Series
Digital Communication Research, 12
ISSN
2198-7610
ISBN
978-3-945681-12-1
Status
Primary Publication; peer reviewed