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Perceptions of Media Performance: Expectation-Evaluation Discrepancies and Their Relationship with Media-related and Populist Attitudes
[journal article]
Abstract Public criticism of professional media is omnipresent in many democratic societies. This debate has often been examined concerning what the audience demands from the media (expectations) or how they evaluate media performance (evaluations). Based on a representative, quota-based online survey of the... view more
Public criticism of professional media is omnipresent in many democratic societies. This debate has often been examined concerning what the audience demands from the media (expectations) or how they evaluate media performance (evaluations). Based on a representative, quota-based online survey of the German population in 2019, this study examines citizens’ expectations, evaluations, and the discrepancies between both, as well as their relationship with media trust, socio-political predispositions - particularly populist attitudes - and individual media use in high-choice media environments. Results show that citizens have high expectations of the media which they mainly do not see fulfilled and that expectation-evaluation discrepancies are related to lower media trust in the case of particularly important and/or most noticeably underperformed media functions. Both expectations and evaluations were associated with populist attitudes, but only in the case of anti-elite attitudes in such a way that increased expectations collide with negative media evaluations. For anti-outgroup attitudes, instead, the analyses show a generally negative assessment of journalistic media, both in terms of expectations and evaluations. Media use does only play a minor role.... view less
Keywords
media criticism; public opinion; media behavior; media; utilization; attitude; populism; journalism; quality; expectation; evaluation; Federal Republic of Germany
Classification
Impact Research, Recipient Research
Free Keywords
media performance; media trust
Document language
English
Publication Year
2020
Page/Pages
p. 335-347
Journal
Media and Communication, 8 (2020) 3
Issue topic
Media Performance in Times of Media Change
ISSN
2183-2439
Status
Published Version; peer reviewed