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Online fundraising, self-image, and the long-term impact of ask avoidance

[working paper]

dc.contributor.authorAdena, Majade
dc.contributor.authorHuck, Steffende
dc.date.accessioned2020-11-09T09:43:03Z
dc.date.available2020-11-09T09:43:03Z
dc.date.issued2018de
dc.identifier.urihttps://www.ssoar.info/ssoar/handle/document/70456
dc.description.abstractWe provide the first field evidence pointing at the role of pure self-image, inde-pendent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals appear to engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fund-raising campaign for ticket sales. "Avoiding the ask", opera customers who faced more insistent online fundraising buy fewer tickets in the following season. Our results suggest that fundraising management should not decide in isolation about their campaigns, even if very successful. Rather broader operational concerns have to be considered.de
dc.languageende
dc.subject.ddcSoziologie, Anthropologiede
dc.subject.ddcSociology & anthropologyen
dc.subject.ddcSozialwissenschaften, Soziologiede
dc.subject.ddcSocial sciences, sociology, anthropologyen
dc.subject.otherC93; D03; D12; D64; L31; online fundraising; quasi-experimentde
dc.titleOnline fundraising, self-image, and the long-term impact of ask avoidancede
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.volumeSP II 2016-306r2de
dc.publisher.countryDEU
dc.publisher.cityBerlinde
dc.source.seriesDiscussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Abteilung Ökonomik des Wandels
dc.subject.classozAllgemeine Soziologie, Makrosoziologie, spezielle Theorien und Schulen, Entwicklung und Geschichte der Soziologiede
dc.subject.classozGeneral Sociology, Basic Research, General Concepts and History of Sociology, Sociological Theoriesen
dc.subject.classozErhebungstechniken und Analysetechniken der Sozialwissenschaftende
dc.subject.classozMethods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methodsen
dc.subject.thesozFundraisingde
dc.subject.thesozfundraisingen
dc.subject.thesozSelbstbildde
dc.subject.thesozself-imageen
dc.subject.thesozSpendede
dc.subject.thesozdonationen
dc.subject.thesozExperimentde
dc.subject.thesozexperimenten
dc.subject.thesozFeldforschungde
dc.subject.thesozfield researchen
dc.rights.licenceDeposit Licence - Keine Weiterverbreitung, keine Bearbeitungde
dc.rights.licenceDeposit Licence - No Redistribution, No Modificationsen
ssoar.contributor.institutionWZBde
internal.statusformal und inhaltlich fertig erschlossende
internal.identifier.thesoz10058691
internal.identifier.thesoz10037555
internal.identifier.thesoz10058690
internal.identifier.thesoz10043015
internal.identifier.thesoz10043403
dc.type.stockmonographde
dc.type.documentArbeitspapierde
dc.type.documentworking paperen
dc.source.pageinfo40de
internal.identifier.classoz10201
internal.identifier.classoz10105
internal.identifier.document3
dc.contributor.corporateeditorWissenschaftszentrum Berlin für Sozialforschung gGmbH
internal.identifier.corporateeditor381
internal.identifier.ddc301
internal.identifier.ddc300
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence3
internal.identifier.pubstatus1
internal.identifier.review1
internal.identifier.series920
internal.dda.referencehttps://www.econstor.eu/oai/request@@oai:econstor.eu:10419/183146
dc.identifier.handlehttp://hdl.handle.net/10419/183146de
ssoar.urn.registrationfalsede


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