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Scandals and the public's trust in politicians : assimilation and contrast effects

Skandale und das Vertrauen der Bevölkerung in Politiker : Assimilations- und Widerspruchseffekte
[research report]

Bless, Herbert; Schwarz, Norbert

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-68925

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Corporate Editor Zentrum für Umfragen, Methoden und Analysen -ZUMA-
Abstract Der Arbeitsbericht geht auf die Auswirkungen des Barschel-Skandals ein. Die Befragten der Studie wurden aufgefordert, sich die Namen von Politikern ins Gedächtnis zu rufen. Anschließend beurteilten sie die Vertrauenswürdigkeit von Politikern im allgemeinen sowie von ausgewählten Beispielen. Dies ergab eine Vertrauensabnahme gegenüber Politikern allgemein, jedoch Vertrauenszuwachs gegenüber bestimmten Politikern. Analysiert werden Assimilierungs- und Widerspruchseffekte innerhalb eines Modells der menschlichen Informationsverarbeitung, demzufolge jede Botschaft zunächst eine grundsätzliche Kategorisierung durchläuft und je nach bereits vorliegender Begriffsbildung bewertet wird. (psz)

'Subjects were, or were not, asked to recall the names of politicians who were involved in a scandal and subsequently evaluated the trustworthiness of politicians in general and of three specific exemplars. Answering the scandal question decreased judgements of trustworthiness of politicians in general, but increased perceived trustworthiness of specific exemplars. Thus, an assimilation effect was obtained when the target category 'politicians in general' invited the inclusion of the scandal politicians in the temporary representation formed of the target. In contrast, the primed politicians could not be included in the representations formed of specific individuals. In this case, they were used as a standard of comparison, resulting in contrast effects. These findings are consistent with the inclusion/exclusion model of assimilation and contrast effects that emphasizes the role of categorization processes in the construction of targets and standards. (author's abstract)
Keywords assessment criteria; attitude research; opinion; public opinion; politician; scandal; judgment formation
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods; Sociology of Communication, Sociology of Language, Sociolinguistics; Political Process, Elections, Political Sociology, Political Culture
Method empirical
Document language English
Publication Year 1991
City Mannheim
Page/Pages 17 p.
Series ZUMA-Arbeitsbericht, 1991/09
Status Published Version; reviewed
Licence Deposit Licence - No Redistribution, No Modifications
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