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La vida secreta de los objetos : análisis psicosocial de los imaginarios del consumo

The secret life of objects: a psycho-social analysis of consumption's imaginary

González, Andrés Almagro


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Abstract Advertising in general, & television advertising in particular, is an important communication channel through which values, lifestyles, & even the socially-shared 'imaginary' are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially called-for, given that contemporary culture, strongly marked by the use of the images, constitutes what some theoreticians call 'the audio-visual age'. In this article we analyse advertisements from a psycho-social perspective, to identify the way in which advertisements articulate, through images, the social imaginary.
Klassifikation Sozialpsychologie; Wirkungsforschung, Rezipientenforschung
Freie Schlagwörter Psychosocial Factors; Mass Media Images; Advertising; Programming (Broadcast); Consumers
Sprache Dokument Spanisch
Publikationsjahr 2008
Seitenangabe S. 49-70
Zeitschriftentitel Athenea Digital: Revista de Pensamiento e Investigacion Social (2008) 13
Status Veröffentlichungsversion; begutachtet
Lizenz Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung