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A emoção é o consumo: subjetivação e agenciamentos da vida capital

Emotion as consumption: subjectification and assemblages
[journal article]

Argemi, Miquel Domènech; Balestrin, Viviane Giusti; Strey, Marlene Neves

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-63260

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Abstract In this article we argue that the concept of emotion has mutated into mere consumption, & we explore the processes of subjectification involved. We start by outlining the transformation of an industrial society into a post-industrial one. We then show the usefulness of Deleuze & Guattari's concept of 'assemblage', insofar as it problematizes the material, social & semiotic aspects involved.
Classification Sociology of Economics
Free Keywords Semiotics; Emotions; Consumerism; Consumers; Deleuze, Gilles; Industrial Societies
Document language Spanish
Publication Year 2008
Page/Pages p. 121-132
Journal Athenea Digital: Revista de Pensamiento e Investigacion Social (2008) 13
Status Published Version; reviewed
Licence Deposit Licence - No Redistribution, No Modifications