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Communicating Europe: the challenge of Europeanisation of communication

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Leppee Fraize, Petra

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Corporate Editor Institute of Public Finance, Zagreb; Friedrich-Ebert-Stiftung Kroatien
Abstract This paper examines the issue of communicating Europe to the European public, the importance of which has been accentuated by the acknowledged existence of a communication gap in the European Union. The paper looks at the experience and practice in the field of communication and refers to evidence of how the EU, its member states, candidate countries as well as Croatia have so far communicated European issues to their publics. The findings suggest several conclusions. Firstly, the practices resorted to so far have had an impact on the democratic feature of the EU and the public support it has acquired, but also on its practical everyday functioning. Secondly, there are numerous elements that account for the difficulties that exist in making the communication of Europe truly successful. Thirdly, the Europeanisation of communication should be taken into consideration as a way of contributing to the filling of the communication gap. Communication focusing not only on teaching facts but also on raising people's interest about European issues has become an EU policy of growing importance and a crucial instrument for ensuring the future ability to justify and win support for the European integration project.
Keywords EU; Europeanization; political communication; public opinion; communication policy; Croatia; European integration; EU Treaty; deficit; democracy; information
Classification Political Process, Elections, Political Sociology, Political Culture; European Politics
Method applied research; descriptive study
Free Keywords communication; democratic deficit; communication deficit; Europeanisation; Constitution (European Union Constitutional Treaty); European Union; Croatia
Collection Title Croatian accession to the European Union. Vol. 4, The challenges of participation
Editor Ott, Katarina
Document language English
Publication Year 2006
City Zagreb
Page/Pages p. 57-84
ISBN 978-953-6047-77-2
Status Published Version; reviewed
Licence Creative Commons - Attribution