| dc.contributor.author | Sokolova, Anastasia Sergeevna | |
| dc.date.accessioned | 2017-06-14T11:58:18Z | |
| dc.date.available | 2017-06-14T11:58:18Z | |
| dc.date.issued | 2014 | |
| dc.identifier.issn | 2311-8814 | |
| dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/52117 | |
| dc.description.abstract | The article describes a feature of traditional and network of communication channels during the advertising, the role of media channels in the advertising communication. Are the data of foreign and domestic research groups in the field of media. | en |
| dc.description.abstract | В статье раскрывается особенность традиционных и сетевых
каналов коммуникации в рекламе, отражена роль каналов распространения
информации в рекламной коммуникации. Приведены данные зарубежных и
отечественных исследовательских групп в области медиа. | ru |
| dc.language | ru | |
| dc.subject.ddc | News media, journalism, publishing | en |
| dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
| dc.subject.other | channel communications; the Internet; traditional media | |
| dc.title | Роль каналов распространения информации в рекламной коммуникации | |
| dc.title.alternative | The role of media channels in the advertising communication | |
| dc.description.review | begutachtet | de |
| dc.description.review | reviewed | en |
| dc.source.journal | Nauka - rastudent.ru. | |
| dc.source.collection | Science of communication | |
| dc.source.volume | 2 | |
| dc.publisher.country | RUS | |
| dc.publisher.city | Ufa | |
| dc.subject.classoz | Broadcasting, Telecommunication | en |
| dc.subject.classoz | Rundfunk, Telekommunikation | de |
| dc.identifier.urn | urn:nbn:de:0168-ssoar-52117-5 | |
| dc.rights.licence | Digital Peer Publishing Licence - Freie DIPP-Lizenz | de |
| dc.rights.licence | Free Digital Peer Publishing Licence | en |
| internal.status | noch nicht fertig erschlossen | |
| dc.type.stock | article | |
| dc.type.document | journal article | en |
| dc.type.document | Zeitschriftenartikel | de |
| dc.source.pageinfo | 9 | |
| internal.identifier.classoz | 1080401 | |
| internal.identifier.journal | 1141 | |
| internal.identifier.document | 32 | |
| dc.rights.sherpa | Blue Publisher | en |
| dc.rights.sherpa | Blauer Verlag | de |
| internal.identifier.ddc | 070 | |
| dc.description.pubstatus | Published Version | en |
| dc.description.pubstatus | Veröffentlichungsversion | de |
| internal.identifier.sherpa | 2 | |
| internal.identifier.licence | 5 | |
| internal.identifier.pubstatus | 1 | |
| internal.identifier.review | 2 | |
| dc.subject.classhort | 10800 | |
| internal.pdf.version | 1.5 | |
| internal.pdf.valid | true | |
| internal.pdf.wellformed | true | |
| internal.check.abstractlanguageharmonizer | CERTAIN | |
| internal.check.languageharmonizer | CERTAIN_RETAINED | |
