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https://nbn-resolving.org/urn:nbn:de:0168-ssoar-50444-9
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La pratique des réseaux sociaux par les diffuseurs télé: un nouvel espace de liberté pour le téléspectateur et de gestion des audiences pour l'émetteur
Social networks practices by TV broadcasters: a new freedom for the viewer and an audience management tool for the broadcaster
[journal article]
Abstract This article studies the evolution from digital TV to social TV, being the TV that uses social networks as a mean to communicate with the audience. More precisely, we study the role of social TV as a social catalyst (Aldo Grasso, 2009) or of ceremony TV (Dayan Daniel 2000), as well as its capacity t... view more
This article studies the evolution from digital TV to social TV, being the TV that uses social networks as a mean to communicate with the audience. More precisely, we study the role of social TV as a social catalyst (Aldo Grasso, 2009) or of ceremony TV (Dayan Daniel 2000), as well as its capacity to establish a bidirectional communication channel.... view less
Keywords
interactive media; twitter; social network; digitalization; television; advertising; facebook
Classification
Impact Research, Recipient Research
Interactive, electronic Media
Free Keywords
YouTube; audience; fragmentation
Document language
French
Publication Year
2016
Page/Pages
p. 101-112
Journal
ESSACHESS - Journal for Communication Studies, 9 (2016) 2
Issue topic
Social media: between freedom and utopia
ISSN
1775-352X
Status
Published Version; peer reviewed