Generation Y: Evaluating services experiences through mobile ethnography

[journal article]

Keywords
ethnography; data capture; museum; Australia; visitor; customer ties; customer orientation; experience; measurement; evaluation; quality

Classification
Marketing
Ethnology, Cultural Anthropology, Ethnosociology

Free Keywords
Generation Y; Mobile ethnography; Service experience

Document language
English

Publication Year
2013

Page/Pages
p. 55-71

Journal
Tourism Review, 68 (2013) 3

ISSN
1660-5373

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution